Web Search Engine Optimization

Why do high search engine rankings increase your sales?

Web Search Engine Optimization is the ideal way to get more visitors, more customers and more sales. Recent statistics show that the presence of top search engine Internships are essential to the success of your business:

1. Customers who have the money are in the Internet

Over 1 billion people use the Internet (Source: Nielsen / NetRatings). Web users spend twice as much online time watching TV (Source: Stanford Institute Quantitative Study of Society). Consumers spend more than $ 143 200 000 000 online/year.

These people have money, they want to buy and could be your customers.

2. Your customers use search engines

Over 80% of Internet users find new websites through search engines (Source: Georgia Tech / GVU Users Survey). This means that millions use search engines every day to find web sites. 

3. These people are interested in your products/services

Users of search engines are some of the visitors the most qualified and motivated to your website you will ever have. After all, they took the initiative to hunt online resources on a particular topic. And then click the link to learn more.

What Is Search Engine Optimization?

The objective of Web Search Engine Optimization (SEO) is to increase the amount of site traffic and ultimately conversions by placing high in search results for keywords in the search string.

It is the mission of the Web Search Engine Optimization (SEO) to make the content of a site worthy of ranking with search engines and keep relevant and competent than your competitors.

This process of SEO is often perceived as a struggle to be well positioned for keywords instead of a struggle to meet the demand for them in the query.

If you are looking for your best keywords can see the top positions in the rankings and get traffic to your content, you will rank higher than the best sites.

Our free website and comprehensive services to optimize and improve search engine ranking (traffic and profits) in our web search engine optimization services, site assessment,  including investment advice, information and tips to improve your marketing on search engines compared with the current leaders.

How SEs Rank Web Pages?

This part is fairly specialized, but will aid you see how SEs decide the location of a web page in search results.

SEs use numerical methods to determine the rank of a website.These numerical methods are known as ranking algorithmic rule*. Although SEs not give away the exact algorithmic rule*, WPH Optimizer helps unlockthese algorithms.

All main SEs use the same principle of ranking internet site*. The accurate location algorithmic rule* differ from search engine to search engine, but the principle is the equivalent.

We will use the ranking algorithm of Google as an illustration.

How does Google rank your web pages? Google explains the higher-ranking algorithmic rule of their company sites:

"Traditional search engines rely heavily on how often a word appears on the web page. Google uses PageRank ™ to examine the entire link structure of web and determine which pages are most important.

Then, the analysis implements hypertext matching to determine which pages are of particular interest have been searched. Combining the general importance and relevance of specific requests, Google is able to put the most relevant and reliable results first. "

Google uses PageRank (which is the numerical formula and not the same as the green line in the Google toolbar) and hypertext-matching analysis to rank web pages. What does this mean?

1. You must have  good links

You can acquire well results by good inbound links, you need better links from associated pages. if page a links to page b then it is a Good word from page a to page b. The more links point back  to your website, the better your rankings..

Superior links are important. A link with the keyword in the link text is better than 5 links with contain Click here.

A link from an internet site that contains a related topic is more advantageous than the links independent sites or link lists.

2. You need to optimise the content of web pages

Although the linking concept is easy to understand, hypertext analysis is more complex. Google explains hypertext analysis as follows:

"The hypertext-matching analysis: search engine Google also analyzes the page content. But instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), Google technology analyzes the full content of a page and factors in fonts, subdivisions and precise location of each word.

Google also analyzes the web pages closer to ensuring that the results returned are the most relevant to a user query. "

As Google scans the entire content of your pages, you  need to optimize all the content of your webpages. It isn't sufficient to alter your meta tags. You have to to optimise all factors that can impact your search engine.

The trouble is that many webmasters do not know what factors possibly important. That's why we developed WPH Top Optimizer. WPH Top Optimizer analyse all crucial factors in your website, that your web pages will be perfectly prepared for Google's  analysis.

- A page is not enough

As mentioned in the explanation of hypertext analysis, Google studies the content of other web pages on your site to ensure that your website page is really related.

This means that you need to optimise different pages of your site, but to related search terms. Other web pages of your site is optimized for your keywords on a particular topic.

Why do you have to optimize your web pages?

Some people think all you need to submit a site to search engines to as many search engines as possible to obtain a high ranking. Unfortunately, this is not the case.

If you do not optimize your web pages, so you do not get high search engine rankings.

1. Not all sites have high rankings

There are billions of websites on the Internet. It 'clear that not everyone can appear among the top 10 results on search engines. Search engines list web pages found that the importance of a particular keyword. You must ensure that your site is such a site.

If search engines can't find what your website about, they cannot give your website high rankings for that keyword.

The process of changing your web pages so that search engines find them relevant is called search engine optimization (SEO).

2. Your website must appear within the first 10 results

75% of researchers is not beyond the first page (Source: Georgia Institute of Technology). Most search engines display ten results on the first page, and very few Asked to click on links to see the other side.

The columnist, puts it this way: "Being listed 11 or above means that many people may miss your website. "

For this reason, search engine optimization essential if you want to succeed with your website. WPH allows the optimization of search engines as easy as possible.

ATTENTION: A Single Spam Element Can Destroy Everything

Before beginning your Web Search Engine Optimization efforts, make sure that your pages are spam free.

This is very important. If you use a spam technique on your site, all other search engines optimization efforts are useless.

If a search engine has tagged your website as a source of spam, then you must remove Spam elements on your pages before the search engine see other parts of your site.

1. Many elements of your site may cause problems

Most search engines consider the following spam:

• Covering (the web server returns different pages for search engines and robotshuman users)
• hidden pages
• Hidden text (text has a color that is very similar to the background color, text very small font, the text is hidden by CSS codes, etc.)

If you use one of these techniques on their web pages, remove them now.

2. You might have spam elements on your site without knowing it

Depending on how you can create Web pages, the site may inadvertently the evidence of spam.

For example, some content management systems (CMS) create hidden text sections.

Many content management systems (CMS) use the CSS display:none technique to create drop-down menus or other expandable web page elements.

Other content management systems using spider blocking software which could be misinterpreted cloaking. If you are unsure, check your server and your web pages.

It is very important that your pages do not contain elements spam

Black-hat and white-hat SEO

Some SEO companies use software tools and unethical techniques and tricks to artificially increase the ranking of search engines from one site.

This dilutes the quality of the results and call into question the accuracy of researchresults. These methods are called black hat SEO.

Black-hat SEO is very risky Search engines will not be deceived. That is why I am constantly to counter the spam techniques which webmasters can use and criminal or prohibit them.

Search engines continue to reconstruct their algorithms to prevent spammers flood the search results page with irrelevant or low quality content.

You can get short term results with these techniques, but it is very likely that your site is prohibited by search engines, if you use them. You can put your business web at serious risk if you use methods of black hat SEO.

WPH uses the white hat SEO methods

WPH uses only ethical methods of search engine optimization. These methods are called White hat SEO. WPH using techniques that produce lasting results and don't offend the search engines.

Ethical Search Engine Optimization (SEO white hat) where almost everyone wins. Is leads to a symbiotic relationship:

• The search engines: They win, because they have pages that are easy understand and contain quality information that the search for the visitors.
• Searchers ·: They win because they get what they ask for the search engines.
• The Web site owners: They win because they receive visitors who are interested in what their website has to offer.

WPH helps you build sites that are useful for the World Wide Web, Web site owners and search engines.

Bottom Line : Benefits of Search Engine Optimization

Optimization allows customers to successfully find your products and services online faster with less effort. The result is an increase in the number of customers motivated and interested in your website which means more sales for your small business, club, school or association.

Improve your Competitive Edge

Which increase the likelihood of customer finding you and means they are less chance to find your competitors. The faster your website can be found, the more  you will keep your current customers and increase your online market share.

Expand Customer Base and target Audience

Web Search Engine Optimization makes your site easier to be found. It  increasing traffic, improves your ranking, and chances of making sales. By expanding your market you're exposing your products/services to more interested and motivated customers.

Boost sales / Increase your return on investment

Studies show customers are five times more likely to purchase products and services after finding your Web site using a search engine rather than online advertising.

best ranking means the growth of visits by customers and more sales opportunities. Search results get the highest conversion rates, turning visitors into clients.

Save time and money

Web Search Engine Optimization saves you money and time  by using free search engine services to promote your products/services.

Once your web site is optimized and submitted it will continue to be found by search engines and is maintained with minimal effort.