Keyword Strategy

Right Keyword Strategy is one of most important activities you must master, the time and efforts that you invest in finding the right keywords will pay back in no time, Right Keyword Strategy can:

Attract the right customers and increase sales
In short time
for expected and Unexpected keywords

What Is Keyword And Why keywords are the most important part of SEO

keyword-strategy Keyword is a word searched in search engine! If you go to Google and type food, food is a keyword.

Keyword Phrase is: more than 1 keyword, if you go to google and type safe food, safe food is a keyword phrase.

BE CAREFUL: Think twice before you choose keywords. Many business owners think that they know the best keyword for their business websites. If they haven't done some research, they are almost wrong there are several reasons for that:

You know your business much better than anybody else. You know the special terms that are used in your branch and you know what you should search for when you're looking for products like yours.
Your customers don't know as much as you. They don't know your terminology and they might use totally different keywords. .
Did you consider the intention of the searcher? Just because a keyword is used very often on search engines it doesn't mean that you'll get many customers. People who find your website through a special keyword might not be interested in purchasing. Why!!

because.......

Not All Keywords Are The Same

When web surfers want to purchase something online, they go through three research phases.

Customers usually start with general keywords

(Keywords for browsing)

After they get more information, they will use more specific keywords

(Keywords for comparing)

As soon as customers know what they really want, they use specific keywords

(Keywords for buying)

Volume and Competition! How to decide what’s a reasonable keyword strategy.

keyword-strategy-2

Target the most popular keywords looks like a good strategy. But in reality, it can be like trying to compete with google. The little-known fact is, if your keyword strategy is targeting highly competitive keywords, your chances of success are minimal. Alternatively, you might want to consider smaller targets … and succeeding.

Sure, you must know the keywords searched most frequently by customers. But that information alone is not enough.

You need to know how many searches are done per month for individual keyword.

You need to choose keyword fights you can win If you do that, you may discover that it is unwise to target only the most popular keywords, if there is a lot of competition for those keywords.

The best keyword strategy is to target keywords that are higher in demand, and for which there is little supply.